基于DEA的浙江省海洋旅游业效率研究

Research on the Efficiency of Marine Tourism in Zhejiang Province Based on DEA

基于数据包络分析方法(DEA),对2014年浙江省12个沿海县级行政区及浙江省全省的海洋旅游业效率进行定量研究,结果表明:浙江省海洋旅游业效率整体较高,奉化市、平湖市、普陀区、岱山县、临海市的海洋旅游业效率达到最优,象山县、北仑区、嵊泗县、玉环县、三门县、温岭市的海洋旅游业效率较高,苍南县的海洋旅游业效率最低。通过投影分析可知,象山县、北仑区、嵊泗县、玉环县、三门县、温岭市、苍南县的海洋旅游业均存在不同程度的投入冗余和产出不足情况。对浙江省海洋旅游业的发展提出抓住契机、加速发展,合理投资、打造精品的建议。

This paper attempted to evaluate the marine tourism efficiency of 1 2 coastal counties and the whole Zhejiang Province in 2014,based on the approach of DEA.It turned out that the ef-ficiency of marine tourism in Zhejiang is quite high,especially in Fenghua,Pinghu,Putuo,Daishan and Linhai,while Cangnan has the lowest efficiency.Through the method of projection analysis,it could be concluded that its input redundancy and output deficiency had made the DMUs non-DEA efficiency.Relevant recommendations for the analysis were also given in the paper.