“给运动员最好的”

"Give Athletes Best Products"

众所周知,阿迪达斯是当今世界著名的体育品牌之一,与耐克、锐步等品牌占据了全球体育用品消费的主要市场份额。阿迪达斯创立于1920年("ADIDAS"商标注册于1948年),初创时,虽然还只是一个作坊式的小企业,但其眼光已瞄准了世界大市场。所以,在公司发展早期,阿迪达斯就将产品技术创新作为开拓市场、提高品牌知名度的动力。"功能第一"、"给运动员最好的"

Adidas became the world’s first-class brand and was matchless in the sports goods market in the 1960s and 1970s by means of technology innovation,the Olympics Games,the advertisement effect of well- known athletes and the pyramid-type brand promotion model.