“中国制造2025”背景下的高职商务英语复合型岗位能力要求及培养——基于招聘广告

Cultivating Compound Occupational Competence in Business English Majors of Vocational Colleges for “Made in China 2025”-An Analysis Based on Job Advertisements

契合'中国制造2025'规划,选取技术密集型企业面向大专学历人员发布的外贸业务员、助理、跟单员岗位的招聘广告,从语言、商务、技术和综合维度分析岗位能力要求,探讨适应产业转型升级、提升学生产业认知;适应信息化沟通及销售方式,提升英语翻译、写作、沟通等语言能力以及网络平台操作、信息获取和数据分析等能力的高职商务英语专业复合型岗位能力培养路径。

In line with the new requirements of'Made in China 2025'for Business English majors in vocational colleges,occupational competence requirements in language,business,technical and comprehensive dimensions for foreign trade salesperson,assistant and merchandiser positions listed in job advertisements issued by companies in technology-intensive industries are analyzed,based on which suggestions are given on feasible ways to cultivate compound competence of Business English majors so as to improve their industry awareness in line with industrial transformation and upgrading in China,their English proficiency in translating,writing and communicating,their competence in operating e-commerce platforms and in acquiring information in line with the latest communication and sales means,as well as in data analysis and logical thinking.