基于TAM模型的体育场馆预订系统再购意愿影响因素研究

Research on Factors Influencing Repurchase Intention of Stadium Reservation System Based on TAM Model

以科技接受模型(TAM)为基础,根据相关理论对模型进行修正,建立体育场馆预订系统再购意愿影响因素模型,探讨体育场馆预订系统再购意愿影响因素.采用问卷调查的方式进行材料的收集,以立意抽样的方法对体育场馆预订系统消费者进行调查.以SPSS进行资料处理,通过Amos对模型进行分析,探讨各影响因素之间的关系.结果显示:界面服务和服务落实对消费者认知有用性有正向影响且间接导致再购意愿;认知有用性并不能直接影响再购意愿,而是通过使用态度间接正向影响再购意愿;认知易用性通过认知有用性间接引致再购意愿.最后,根据结果提出建议,以期为相关研究和决策做出参考,为运动资源整合有所帮助.

Based on the TAM model,modified the model according to relevant theories,established the model of influencing factors of repurchase intention of stadiums and gymnasiums reservation system,and probed into the influencing factors of repurchase intention of stadiums and gymnasiums reservation system. The questionnaire was used to collect the materials,and the method of intention sampling was used to investigate the consumers of stadiums and gymnasiums reservation system. The data were processed by SPSS and the model was analyzed by Amos. The results showed that the interface suits the implementation of service and the service has a positive effect on consumers’ perceived usefulness and indirectly leads to repurchase intention;cognitive usefulness does not directly affect repurchase intention,but indirectly affects repurchase intention by attitude. Cognitive usability indirectly leads to willingness to repurchase through cognitive usefulness. According to the results,some suggestions are put forward in order to make reference for relevant research and decision making,and to help the integration of sports resources.