4G用户终端喜好分析

Analysis of 4G User Terminal Preferences

根据某地中国联通4G业务的营销数据,分析了4G业务营销活动类型分布以及合约购机用户的套餐分布。同时,针对合约购机用户,分析了4G用户的终端品牌与终端机型偏好,从中可看出移动终端行业的发展态势和市场占有率情况,可为移动终端行业的发展以及运营商进一步做好营销工作提供有益的数据支撑。

Based on the China Unicom 4G marketing data of a place, 4G services marketing activity type distribution and the tariff package distribution of contract purchase users were analyzed. And the 4G user's terminal brand and the model preferences for 4G users were analyzed, it can provide the development trend of the mobile terminal industry conditions and market share conditions. It can provide useful data to support the development of the mobile terminal industry and operators do a better job of marketing.