连锁药店核心竞争力的评价模型

Evaluation Model of Core Competence of Chain Drugstore

关于连锁药店核心竞争力的评价研究没有统一的标准,在建立连锁药店核心竞争力的评价模型的基础上对连锁药店的核心竞争力进行评价。首先介绍了连锁药店核心竞争力的评价指标;其次运用模糊综合评价法建立连锁药店核心竞争力的评价模型,选取H医药连锁有限公司进行核心竞争力评价的实证研究,找出其核心竞争力的薄弱环节;最后针对薄弱环节提出提升的策略。

There is no unified standard for evaluation of the core competence of drugstore chain.Based on the evaluation model of the core competitiveness of chain pharmacies,the evaluation model of the core competence is evaluated.First introduced the evaluation index of the core competitiveness of chain pharmacies;followed by the use of fuzzy comprehensive evaluation method to build the core competitiveness of chain drugstore evaluation model,select h pharmaceutical chain Co.,Ltd,an empirical study on the evaluation of core competence,find out the weak links in the core competitiveness;finally puts forward strategies to improve the in view of the weak link.