新时代高校微信公众平台思想政治教育功能的传播学解读

The Ideological and Political Education Functions of WeChat Platform of Colleges under a Perspective of Communication in the New Age

十九大召开后,我国发展进入新时代,高校思想政治教育也在构建全员全过程全方位的大思政育人格局。微信公众平台是高校宣传思想文化战线上的重要力量,其既具有媒体属性,也具有社交属性,已成为公众获得学校动态的主渠道。高校要充分发挥其价值引领、制造认同、舆论引导、形象塑造与危机处理等思想政治教育功能,将微信公众平台育人打造成高校育人的重要环节,提高思想政治教育的实效性,打通"三全育人"的最后一公里。

We come to a new age after the 19th National Congress of the Communist Party of China.College ideological and political education is constructing apattern in the whole process of the whole staff.WeChat public platform that has both media attribute and social attribute is an important part of college publicizing and is becoming the main channel for students to get information of the college.Colleges should fully make use of the value guidance,manufacturing identity,opinion leading,image creating and crisis dealing functions of the WeCchat platform,thus putting Wechat platform education at a critical position.Then we can promote college ideological and political education to a new stage and get through the last mile of the ideological and political education with every man,process and orientation.