新乡乡村休闲旅游开发的策略探讨

Innovation and Development in Rural Recreational Tourism of Xinxiang

新乡地理位置优越,具有丰富的人文和自然资源,强大的客源基础及政府支持,具有发展乡村休闲旅游的良好基础。目前其乡村休闲旅游已具有一定规模,群众参与的积极性也很高,但在发展中也存在基础设施不完善、从业人员专业素质低、产品特色不突出、科学技术应用水平低、营销力度低等问题。因此,提出完善基础设施建设、健全人才培养机制、开发特色产品、加大宣传促销力度、加强科学技术应用等建议。

The geographical position of Xinxiang is superior,and it also have rich human and natural resources,source of tourists and the government strong support.Therefore Xinxxiang has a good foundation for the development of rural recreational tourism.At present,rural recreational tourism has a certain scale and the increase of income.The enthusiasm of the masses is very high.But there are also inadequate infrastructures,low quality of professional.Then product features are not prominent.The application level of science and technology is very low.The marketing efforts is not enough.Finally,the paper put forward some countermeasures in the development process:such as perfect infrastructure,improving personnel training mechanism,the development of special products,increasing the promotion,strengthening the application of science and technology.