权益意识、利弊感知与隐私保护——兼议对我国社会信用建设的启示

On the Consciousness of Rights and Interests, Perception of Pros and Cons,and Privacy Protection: Lessons for China’s Social Credit Construction

信息共享与隐私保护的平衡是大数据时代的核心问题之一。通过问卷调查获取数据,以容忍程度为中介变量,建立SEM模型,验证权益意识、利弊感知对个人隐私保护的影响。研究表明:个人的容忍程度与其隐私保护呈现显著负相关,而对个人的权益意识、利弊感知的中介作用显著;权益意识对隐私保护的直接和间接作用均显著;个人的利处感知对隐私保护的直接和间接作用都显著,且路径系数较大;但个人的弊处感知对隐私保护的直接和间接影响均不显著。这一研究对于从个人角度加强隐私保护、推进社会信用建设有重要的借鉴意义。

The balance between information sharing and privacy protection is the core issue of the big data era.Obtaining data through questionnaires and taking tolerance level as the intermediary variable,this article constructs structural equation modelling(SEM)to verify the impact of the consciousness of rights and interests,and the perception of pros and cons on personal privacy protection.The study demonstrates the following conclusions:there is significant negative correlation between individual tolerance level and privacy protection,but the tolerance level has a remarkable intermediate effect on individual consciousness of rights and interests and perception of pros and cons;this consciousness has significant direct and indirect impact on privacy protection;individual perception of pros have outstanding effect on privacy protection,and the path coefficient is relatively large;the individual perception of cons does not demonstrate significant direct and indirect effect on privacy protection.This study provides significant references for strengthening privacy protection from individual perspective and promoting the social credit construction.