数字化广告运营现状分析与对策

Current Situation Analysis and Countermeasure of Digital Advertising Operation

当前我国的传统广告运营市场规模一直呈下滑趋势,数字化广告运营模式成为了越来越多的传统媒体转型的经营手段。基于此,以数字化广告运营的现状为基础,对数字化广告市场规模做出分析和预测,对传统媒体转型经营模式有很好的借鉴意义。

At present, China's traditional advertising market scale has been declining, digital advertising model be-came more and more traditional media transformation management method. Based on the status quo of digital adver-tising operations, this paper made analysis and prediction of the digital advertising market, which have a good refer-ence for the transformation of traditional media business model.