中国文化贸易的问题与前路

Chinese Cultural Trade Issues and the Way Forward

中国文化贸易目前正处于严重逆差状态,这是我国舆论环境中亟须关注的一个问题。中国文化资源之多和产值之低,与越来越国际化及市场运作的要求不相适应。作为一个拥有5000多年文明史的文化发源地,只出口电视机,不出口电视机播放的内容,也就是不出口中国的思想观念,就成了一个硬件加工厂。文化不是化石,文化是活的生命,只有发展才有持久的生命力,只有传播才有影响力。中国经济已经很强大了,但是除了商业和生意,除了利益和利润,还应该在文化上,存有影响和引导这个世界的理想和责任感。我们翘首以待的是未来的国际文化产业何时看东方。

Chinese culture is in a serious trade deficit, which is a great concern of China’s media environment. Low output value under rich cultural resources in China can not meet the requirements of international marketing. As a cultural birthplace of 5,000 years civilization, China only exports television, not the content of television broadcasting, in other words, China does not export ideas which made China a hardware factory. Culture is not fossils, cultural is a living life, only development has lasting vitality and only transmission has influence. China’s economy has been very strong, but in addition to commercial and business, besides interest and profits, also should in culture, where exists the ideal and a sense of responsibility to influence and guide the vision of the world. What we are looking forward to is when does the future international cultural industry Oriental.