基于SWOT分析法的东南亚茶产业发展战略研究

Tea Industry Development in Southeast Asia with SWOT Analysis

茶产业是东南亚地区的传统优势产业,近年来,印度尼西亚和越南两国茶产业发展迅速,进一步巩固了东南亚地区茶产业在国际市场上的地位。本文从东南亚茶产业发展现状入手,采用SWOT方法分析了东南亚茶产业发展中存在的优势、劣势、机会、威胁,阐明了东南亚茶叶在国际市场竞争中的地位和实力、提出了东南亚茶产业健康可持续发展的战略。

Tea industry is a traditionalsuperior industry in SoutheastA sia.In recentyears,the tea industry has developed rapidly in Indonesia and V ietnam , and it further consolidates its position in the international m arket. This paper analyzes the strong points, w eaknesses, opportunities and threats on the developm entof tea industry in SoutheastA sia by the m ethod of SW O Tto understand its status and strengths in the internationalm arketcom petition w ell,and puts forw ard its healthy and sustainable developm entstrategy.