改制背景下的高校出版社融资模式初探

Research on the Financing Mode of the University Press in the Background of Reform

资金一直是困扰企业发展壮大的瓶颈。转企改制后的高校出版社在谋求企业化发展的过程中,仅依靠现有的政府和银行渠道已不能满足其多元化发展的资金需求。通过设计符合高校出版社企业化发展的"政府+银行+市场"的融资模式,从融资主体、融资项目、融资方式和融资条件四个环节的市场化路径入手,引入股权、债券、信托融资以及产业投资基金等市场化融资手段,吸引各项社会资本参与高校出版社的企业化发展,充分发挥市场机制在资源配置中的作用,为高校出版社的跨越式发展提供充足的资金保障。

Capital has always been the bottleneck for the growth of enterprise. After institutional transformation, university presses can not satisfy the fund demand for its diversified development, depending only on current governmental and bank channels in the process of seeking enterprises’ development. To provide adequate funding assurance for university presses’ great-leap-forward development, it’s a must to design a financing mode of "government + banks + market" that suits their commercialized development; to start with a four-step marketization route of financing body, financing project, financing methods and financing conditions; to take marketization financing measures such as introduction of equity, bonds, trust financing, industrial investment fund, etc; to attract various social funds to involve in their enterprises’ development, and to fully play the function of market mechanism in resource allocation.