具身经济学:理论及实务

Embodied Economics: Theory and Practice

在神经科学、认知科学和心理学等领域风靡已久的具身化研究思潮中,能找到与社会神经经济学相关联的理论基础。具身经济学是一种研究倾向,更是一种生活常识,主导着人们的经济决策行为。了解它,能使大众对消费行为有清醒的认识,也能为企业在提高销售量时,增强自身的竞争力和长远发展的动力。

In the study trend of thought of embodiment research, which has long been popular in neuroscience,cognitive science and psychology, people can find the theoretical basis associated with social neuroscience economics.Embodied Economics is a research tendency and also a common sense of life, playing a leading role in people’s economic decision-making behavior. The understanding of it can not only make the public have a clear idea of consumption behavior, but also help businesses increase sales and strengthen their competitiveness and long-term power of development at the same time.