中医药在澳大利亚的市场发展战略

Strategy for Market Development of Traditional Chinese Medicine in Australia

本文描述了澳大利亚的中医药市场概况、中医药管理法规、中医药在澳大利亚面临的挑战,对中医中药在澳大利亚的发展进行了综述,针对目前存在的问题和市场环境,探讨了中医药在澳大利亚拓展市场的设想与建议。

By the introduction of th e general situation of the market and the regulations and rules for the administration of traditional Chinese medicine(TCM)as well as the Challenges TCM has to face in Australia,this article makes a summary of the development of TCM and an analysis of the causes of the problems occurring in TCM in that country,and puts forward proposals and view points concerning the market development of TCM in that country as well.