市场营销创新对技术创新的贡献

The Contribution of Marketing Innovation to Technical Innovation

从市场营销的角度剖析技术创新,提出技术创新与市场营销并不是舍此即彼的对立关系,而是互相渗透、互相联系、互为前提和补充的有机整体,技术创新的成功离不开满足和创造市场需求的市场营销的贡献.

Admittedly, it is important for the technical innovation to make enterprise advance. However, the technical innovation will make no sense unless the new products and technologies are known and accepted by the market. This paper analyzes the technical innovation in the view of marketing, and points out that their relationship is not opposite but interpenetrative, interrelate, matually premised and complementary. It also puts forward that, without the contribution of marketing which meets and creats the market's demands, the technical innovation will not succeed.