红色文化新媒体传播探析

On the New Media Communication of Red Culture

红色文化是中国共产党在长期的革命斗争实践中形成的宝贵财富,大力传承与弘扬红色文化所蕴含的革命精神,对推动社会主义核心价值体系建设、提升我国文化软实力都具有重大而深远的意义。随着时代的发展变迁,网络新媒体纷纷涌现,红色文化的传播载体已发生很大的变化。为顺应新形势,我们应充分利用当下影响力大、发展前景好的新媒体平台开展红色文化传播,使红色文化传播紧跟时代,实现积极的传播效果。

The red culture is the precious wealth,formed in the long-term practice of revolutionary struggle of the Communist Party of China.To vigorously carry forward and develop the red cultural spirit,to promote the construction of socialist core value system,enhance Chinese cultural soft power has a far-reaching significance.With the time changing and developing,new network media have emerged,and great changes have taken place in the dissemination of red culture.In order to adapt to the development of new situation,the red culture should make full use of the most influential and developmental prospect of the new media platform,keep up the spread of red culture,play its positive role in communication.