论文化经济学视域下的中国红色文化产业

On Chinese Red cultural Industry in the Perspective of Cultural Economics

文化经济学作为探究文化经济及其运动规律的学科,为红色文化经济与红色文化产业的研究提供了理论依据和学科支撑,借助文化经济学的理论方法,红色文化的研究可以有更为开阔的学术空间和研究视野。将文化经济学的理论方法运用于红色文化研究,进而衍生红色文化经济学,即是以文化经济学的基本原理为基础,从红色文化的生产、流通、分配及消费等领域,致力于探究红色文化在当代中国文化建设与文化发展中的价值与功能,揭示红色文化经济的运行机制及其规律。在红色文化经济学的视野下,红色文化的产业化及大众化在生产与供给机制、消费与接受模式、营销与流通体系、成本与收益等方面,均有别于一般文化产业业态。

Cultural economics,as a discipline to explore cultural economy and laws of its movement,provides theoretical basis and discipline support for the study of red culture economy and red culture industry.With the help of the theoretical method of cultural economics,the study of red culture can have a more open academic space and research vision.Applying the theoretical method of cultural economics to the study of red culture,it derives red cultural economics,such as the fields of production,circulation,distribution and consumption of red culture,based on the basic principles of cultural economics.We are committed to exploring the value and function of red culture in the construction of contemporary Chinese culture and cultural development to reveal the operation mechanism and law of red culture economy.In the view of red culture economics,the industrialization and popularization of red culture are different from the general cultural industry in terms of production and supply mechanism,consumption and acceptance mode,marketing and circulation system,cost and income,etc.