新时期高校宣传工作有效性探析

The Exploration On The Efficacy Of Propaganda In Colleges In The New Period

探索高校宣传工作的有效性已经成为高等院校所面临的一个重要课题。增强宣传工作的有效性,对于高校的改革、稳定和发展起着十分重要的作用。高校宣传工作有效性主要有三个标准,即师生思想认识的正确引导、校园文化的积极活跃和学校形象的逐步提高。增强高校宣传工作的有效性是一个系统的工程,需要从以下几个方面着手:一是要实现宣传工作管理的科学化,二是要实现宣传手段的现代化,三是实现宣传工作方式的基层化,四是实现宣传工作人员的精干化,五是实现宣传资源利用的充分化。

It has been an important task for colleges to explore the efficacy of propaganda. It plays a vital role to colleges' reform, stability and development to strengthen the efficacy of propaganda which has three standards:the proper guide on the teachers and students' thoughts;the actire cultural activities in campus and the steadily increasing of the college-images . Strengthening the efficacy of propaganda is a systematic project . We should start with the following aspects:1. Achieve the scientific management of propaganda. 2. Realize the modernization of the means of propaganda. 3. Strengthen the work on grassroots level. 4. Make the working staff capable. 5. Make the resource abundant.