中国企业应对绿色营销战略(英文)

Countermeasures of Implementing Green Mar-keting Strategy for Chinese Companies

由于全球环境问题的日趋严重和绿色运动的强烈冲击,企业也逐渐认识到传统的营销理论已无法适应环保时代企业营销的特点和要求,我国企业并不是被动应付,而是采取了一系列的应对措施。

Due to more and more serious global environmental issues and the intense impact of green movement,the enterprises begin to realize that the traditional marketing theory no longer adapt to the characteristics and the requests of enterprises' marketing,our enterprises have taken some active and special measures to solve these problems.