我国网络广告发展中存在的问题及对策研究

The Problems and Countermeasures in the Development of Network Advertising in China

就网络广告发展中存在的诸如虚假与欺诈广告多、监管难、广告骚扰等问题进行比较深入分析,并提出相应的解决对策,以期推动网络广告的健康发展。

This thesis analyzes the problems in the development of network advertising such as frequent false and fraudulent advertising,advertising harassment and supervision difficulties and put forward the corresponding countermeasures,so that the healthy development of the network advertising could be promoted.