摘要
研究了住宅物业发展过程中的客户定位和产品定位,提出了SWOT分析模型、地产因子比较分析方法和房价收入比预测模型,较系统地研究了项目定位的技术和程序。
The paper discusses the customer targeting and product orienting.It proposes the SWOT aided decision model,land factor comparative analysis and the forecasting model based the proportion between price and income.It studies the technique and procedure of project positioning.
出处
《住宅科技》
2002年第12期3-7,共5页
Housing Science
关键词
住宅物业
项目定位
产品定位
房价收入比模型
住宅产业
residential property
project positioning
product orienting
the forecasting model based the proportion between the price and in come
