吉祥图形在现代标志中的传承与重构

The Auspicious Symbol in Modern Graphics Memory and Reconstruction

传统图形代表了我国的吉祥文化,将已经在中国民众心中形成共识的传统图形的吉祥寓意沿用到现代标志所传达的固有的内涵之中,从而延展出更新、更深层次的理念精神,使其更具有文化性与社会性。但由于时间与空间的转换,传统图形的某些形态也会不符合现代设计的审美或要求,现代标志设计中的图形语言须对传统吉祥符号进行再发现、再创造,寻求传统图形符号中“意”的承传,“形“的重构,赋予传统图形新的内涵和意义。

Graphics represent the traditional culture of China's mascot,China has been in the minds of the people to form a consensus on the auspicious implies the use of traditional graphic modern logo to be conveyed to the inherent meaning,which extend out a new,deeper level of spiritual ideas,making them more cultural and social pressures.However,due to time and space,the conversion of certain traditional graphic form or will not meet the aesthetic requirements of modern design.Graphic design of modern sign language of the traditional auspicious symbol to be found,the re-creation.traditional graphic symbols for the“significance”of heritage,the reconstruction of graphic language to give new meaning and significance of the traditional graphic.