品牌整合——品牌管理的新方向

Trademark Integration——A New Way Of Trademark's Management

品牌整合是品牌管理的新方向。论述了实行品牌整合的必要性 ,分析了企业如何实施品牌整合 。

Trademark integration is a new way of trademark's management.This article has elaborated the necessity of putting trademark integration into effect,and has analized how enterprises carry out it,and has explored the ways we may use while we carry out it in our country.