五口通商时期外商在华经营策略述论

A Brief Discussion on the Operating Strategies of Foreign Merchants During the Period 1842-1858

五口通商 ,是外商在华拓展经济活动的有利时机。从商品采购、商品销售、市场竞争及市场导向等方面看 ,外商对经营策略是相当重视的。不过 ,这一时期外商经营策略仍存在着不少问题。外商是否因时因地调整经营策略 。

The opening of the five treaty ports in China after the Opium War offered an opportunity for the foreign merchants to expand their economic activities. The foreign merchants set great store by the operating strategies, which were embodied in the aspects such as the commodity procurement, commodity sale, market competition and market orientation. However, there were still some blemishes. The adjustment of operating strategies with the change of time and place was linked with the development and even the rise and fall of foreign merchants in China.