玉溪市旅游网站翻译的“全球本土化”研究

Study on the Chinese-English Translation of Travel Websites in Yuxi Municipality from the Glocalization Perspective

近年来,随着玉溪市旅游业的蓬勃发展,旅游网站日益成为一个重要的对外宣传平台。以玉溪市政府网站英文版为佐证,该文从全球本土化的角度对本市旅游网站的翻译现状进行了探讨,并提出了改进意见。

With the vigorous development of Yuxi tourism in recent years,travel websites increasingly become an important platform for external propaganda in Yuxi Municipality.Taken the Yuxi municipal government website in English as evidence,this paper discusses the translation status of Yuxi municipal travel websites from the glocalization perspective,and improvements are also made on samples under question.