中美面子观的差异对跨文化商务谈判的影响(英文)

Sino-US Face Perception and its Influence on Intercultural Business Negotiation

中国和美国都有自己独特的文化,其中面子观是一个重要方面。中美面子观的差异及其关注程度的不同往往给中美商务谈判带来困难和障碍。如何更好地实现跨文化谈判是中美谈判者亟待解决的问题。虽然很多学者做过这方面的研究,但很少有研究涉及到面子观对商务谈判的影响。这篇论文分析了中美不同面子观对商务谈判的影响并给出了建议。

China and the United States both have its unique culture.Face perceptions are an important aspect of culture.The differences between China and the United States in their perspectives of face and degrees of concern with face often bring about difficulties and obstacles in understanding in Sino-US business negotiations.How to conduct intercultural business negotiations better is a problem that needs to be resolved for negotiators of China and the US.Although many scholars have conducted researches on this issue,there have been very few researches on the influence of face perceptions on business negotiations.This thesis analyses the influence of different face perceptions in China and the US on business negotiations and proposes some suggestions.