从“经济简明”原则看企业宣传英译的最佳效度——兼论的冗余信息的类型与操作理据

The Optimum Effect of Translating Enterprises' Publicities from the Perspective of Economical Conciseness Principle—Manipula tive Motivations for Handling Redundant Information

基于经济简明原则思想,该文从信息处理与认知思维角度出发,对从企业外宣材料英译中存在的各种冗余信息进行剖析,以期总结归纳出一个更具操作性和阐释性的分类标准。通过对外宣的翻译策略的探讨,该文旨在提高对外宣传英译文字表达的质量,提升对外宣传英译的最佳社会效度。

Based on the principle of economical conciseness,the paper attempts to explore the nature of various redundancies in translating enterprises' publicities with manipulative motivations,which reflects cognitive thinking modes in information processing.It advances a more manipulative and explanative standard of categorization of redundant information and elaborates the relevant strategies for handling it so as to achieve the optimum social effect in translating enterprises' publicities.