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The Employment of Figures of Speech in English Advertisement

The Employment of Figures of Speech in English Advertisement
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摘要 Figure of speech is a fixed language expression formed on the basis of phonology,vocabulary and grammar.With its brief flexi ble approach,It not only displays rich and colorful details,deep and complicated emotions,but also reveals the complex relationship be tween man and society,as well as man and the nature.In advertisement English,Figure of speech also plays an important role and increas ingly turns to be one of the most widely used means in the advertising industry. Figure of speech is a fixed language expression formed on the basis of phonology,vocabulary and grammar.With its brief flexi ble approach,It not only displays rich and colorful details,deep and complicated emotions,but also reveals the complex relationship be tween man and society,as well as man and the nature.In advertisement English,Figure of speech also plays an important role and increas ingly turns to be one of the most widely used means in the advertising industry.
作者 徐彩霞
出处 《海外英语》 2012年第5X期264-265,共2页 Overseas English
关键词 FIGURES of SPEECH ENGLISH ADVERTISEMENT figures of speech English advertisement
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