从翻译生态学的角度探究汽车广告语翻译中的限定因子

On the Translation of Motor Vehicle Advertising from the Perspective of Translation Ecology

翻译生态学是一门新兴的边缘学科,通过运用翻译生态学的基本原理之一,即限定因子定律,并把这一定律运用于分析汽车广告语翻译的各种生态限定因子,而经济效益、创意性能、美感体验、文化适宜就是汽车广告语翻译中的限定因子。文中通过了解这些限定因子之后,从而选择恰当的翻译策略来更好地指导汽车广告语的翻译。

Translation ecology is a new interdisciplinary approach.This paper will apply one of the basic principles of translation ecology——the law of restricted factors,and use this law to analyze the various kinds of the restricted factors in translating the motor vehicle advertising.After knowing about the restricted factors,this paper could choose proper translation strategies to guide the translation of the motor vehicle advertising.