摘要
话语分析是研究语言本质、语言与社会文化的最直接、有效的工具之一。话语的基本属性应是多元性,多模态性,而语言只是其中的一种。以西安世园会会徽会为例,通过用多模态话语建构意义的途径和方法尝试分析会徽体现和折射出的中国传统文化。
Discourse analysis is the essence of language research,and the direct and effective tool to studies of language,culture and society.Discourse is achieved through a variety of symbolic communication means;language is just one of them.Basic prop erties of discourse should be diversity,multi-modality.On the base of multimodal theory of discourse,this paper tries to take the emblem of Xi' an International Horticultural Exposition for example to analyze the construction of Chinese traditional culture through multimodal discourse analysis.
出处
《海外英语》
2012年第18期230-231,共2页
Overseas English
基金
泸州市哲学社会科学研究规划课题基金资助项目:泸州老窖广告的多模态话语研究(课题批准文号:LZ12A27)前期成果
关键词
多模态话语
中国传统文化
西安世园会会徽
multimodal discourse
Chinese culture
the emblem of Xi' an International Horticultural Exposition