商务英语学习中跨文化交际能力的培养

Study of Intercultural Communication in Business English

目前在我国的职业院校中商务英语学习过于重视词汇、语法以及句型的学习,而忽视了跨文化交际的培养。该次研究的目的就在于论证如何在商务英语教学中培养学生的跨文化交际能力。通过文献资料法来阐述跨文化交际在商务英语学习中的重要性以及东西方文化的冲突。并提出在商务英语中培养学生跨文化交际能力的方法。

Now in China most vocational collages attach too much importance to word grammar and sentence patterns,but they ignore intercultural communication.This research's purpose is to prove how to train ability of intercultural communication.It state the importance of communication and cultural conflict in business English teaching by literature material.It show the methods to train students'abilities of intercultural communication.