On the Development of Modern Chinese Advertising Language from the Aspect of Value

As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertisement language has been experienced courses from community to individuality,from morality and justice orientation to benefit orientation,and even from unification which presents the socialism's view of value to multiplication which contains the values of capitalism,market economy,feudalism and so on.The development of Chinese views of value impacts the development of Chinese advertisement languages.It can be also seen the development of values are reflected by the development of advertisement languages.