摘要
文章根据Halliday的系统功能语法与在此基础上发展而来的Kress&Van Leeuwen的视觉语法基础,对2003年8月份发布的微软企业形象宣传片进行分析。文章通过运用图像的再现意义、互动意义和构图意义,深入探讨了企业形象宣传片是如何通过图像和文字共同实现表意功能,从而达到企业形象宣传片的宣传目的。
This paper makes an analysis on Microsoft image publicity( released on Aug, 2003) based on Halliday’s Systemic-func?tional Grammar and Kress&Van Leeuwen’s visual grammar. Representational meaning, interpersonal meaning as well as compo?sitional meaning are employed to discuss that how to realize the final aim with the help of image and words.
出处
《海外英语》
2013年第9X期234-235,271,共3页
Overseas English
关键词
多模态话语分析
再现意义
互动意义
构图意义
企业形象宣传片
multi-modal discourse analysis
representational meaning
interpersonal meaning
compositional meaning
enterprise image publicity
