跨文化非言语交际中个人主义-集体主义研究

A Research on Individualism-Collectivism Tendency of Nonverbal Communication in Cross Cultural Communication

本篇文章依据个人主义-集体主义行为模式理论,采用了调查问卷的形式,研究了中西文化下人们非言语交际行为。根据问卷调查整理的结果,不同文化下的非言语行为在个人主义-集体主义价值方面发生了变化。虽然在中国,集体主义文化是主导文化,但是中国人个人主义倾向也逐渐明显,尤其是在自我、时间观念、隐私等方面。在西方文化中,西方人也表现出了集体主义价值观的倾向,但表现倾向不明显。

Based on the Individualism-Collectivism(IC) Theory, this paper uses the questionnaire to study the nonverbal behav-iors in the Chinese and Western cultures. According to the results, nonverbal behaviors in different cultures have changed in the dimension of IC. In China, although the collectivism is the dominant culture, the Chinese obviously tend to individualism, for example in use of time, the concept of self and the attitudes towards privacy, while the westerners also show collectivism, but this tendency is relatively weak.