摘要
Wal-Mart, the world famous retailing giant, set its foot on the land of China 17 years ago. Now despite of its success elsewhere as well as its confidence and ambition to"conquer"the vast market China which shows great potential, Wal-Mart fails to reach its goal anyway. To be more exact, it is far from the goal. Considering its unexpected failure, this article mainly discusses why Wal-Mart has experienced such a hard time in China. The issue is analyzed from the following aspects, namely cultural dif ference, distribution, management and public relationship.
Wal-Mart, the world famous retailing giant, set its foot on the land of China 17 years ago. Now despite of its success elsewhere as well as its confidence and ambition to“conquer”the vast market China which shows great potential, Wal-Mart fails to reach its goal anyway. To be more exact, it is far from the goal. Considering its unexpected failure, this article mainly discusses why Wal-Mart has experienced such a hard time in China. The issue is analyzed from the following aspects, namely cultural dif-ference, distribution, management and public relationship.
出处
《海外英语》
2013年第17期286-287,共2页
Overseas English
