The Practical Teaching Research about “International Buyer Training Program” in Fashion Merchandising Course

The Practical Teaching Research about "International Buyer Training Program" in Fashion Merchandising

The Fashion Merchandising Course in domestic universities is rising up gradually in recent years. However, there are also some problems existing in either teaching or learning. For example, the lessons always focus on theories, some cases studies are not suitable and professional information lags. This paper compares the Chinese and British education,especially the practical teaching methods of University of the Arts London. In the same time, this paper also combines with the practice and thinking about international buyer through the working experience in LVMH Group to give some key advices to the teaching reform of fashion merchandising course. This paper uses IBTP, in other words,'International Buyer Training Program', in the workshop of fashion buying course to realize the course's creative plan. By this creative program, more and more professional International fashion buyers will be trained in the universities.