摘要
International marketing is defined as the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be explained generally.Secondly,it will focus on the discussion about the international marketing mix,including four Ps:product,promotion,price,place(distribution).Finally,according to the analysis,the conclusion will be made that it is more difficult to realize the pure standardization of marketing mix,due to the great differences,such as culture differences,physical forces,economic forces,legal forces,between countries.The best way for international marketing mix is as Coca-Cola indicated,"think globally,but act locally".
International marketing is defined as the performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation. Firstly, the marketing mix will be explained generally. Secondly, it will focus on the discussion about the international marketing mix, including four Ps: product, promotion, price, place(distribution). Finally, according to the analysis,the conclusion will be made that it is more difficult to realize the pure standardization of marketing mix, due to the great differences, such as culture differences, physical forces, economic forces, legal forces, between countries. The best way for international marketing mix is as Coca-Cola indicated,'think globally, but act locally'.
出处
《海外英语》
2013年第23期324-326,共3页
Overseas English
