招聘广告中的互文性分析

Intertextuality in Recruitment Advertisings

互文性是所有语篇的特征,招聘广告作为一种寄生语篇,也是互文性的产物。文章运用互文性理论,分析了招聘广告中三种互文性的表现形式(细节互文性、体裁互文性和文化互文性)以及它们的功能,揭示了互文性理论对招聘广告创作的意义。

Intertextuality is a character of all discourses, a technique through which recruitment advertisings are produced. This paper focuses mainly on the analysis of three types of intertextuality and their functions in recruitment advertisings, based on the intertextuality theory, indicating the benefits of intertextuality to creations of such advertisings.