微博语境特点的认知语言学分析研究——以新浪微博为例

The Analysis on the Contexts of Microblogs from the Perspective of Cognitive Linguistics——A Case Study on the Sina Microblog

从语言学角度研究微博语境拥有重要理论和实践价值,微博有着自身的独特语境,这与微博的井喷式发展息息相关。该文试图运用认知语言学的相关理论分析微博的语境特点,建立微博语境框架,丰富微博理论研究,帮助建立完善的网络舆论机制,发掘微博营销价值,为各领域研究者提供参考。

It is of both theoretical value and practical value to study the contexts of microblogs from linguistic perspective. The contexts of microblogs are unique, which provoke the rapid development of microblogs. This paper is going to analyse the contexts of microblogs, and set up a contextual frame using relative theories in cognitive linguistics in order to enrich researches on microblogs, to help to improve the mechanism on public opinions on the Internet, to explore the marketing value of microblogs,and to provide references to researchers in relative fields.