云南省旅游景点口号翻译的“全球本土化”研究

Research on the Translation for Slogans of Tourist Attractions in Yunnan Province from the Glocalization Perspective

成功的旅游广告对国内外旅游业具有巨大的推动作用。基于"全球本土化"的角度,该文首先探讨了旅游口号的定义、类型、功能及其语言风格,重点统计分析了云南省旅游景点口号翻译的状况并提出了相应的改进策略。

Successful tourism advertisements have a tremendous role in promoting domestic and international tourism. Based on“Glocalization”perspective, this paper first discusses definition, types, functions and language styles of tourism slogan, focus on the statistical analysis on the tourism slogans translation situation of Yunnan Province and puts forward the corresponding im-provement strategies.