中外企业网站英文公司简介用词对比研究

A Comparative Study on the Wording of Company Profiles in English on the Website of Chinese and Foreign Companies

国内企业的英文网站对于企业发展具有十分重要的意义。通过中外企业网站英文公司简介用词的对比研究,发现两者在"公司"、"企业"的表达上存在比较明显的差异:中国企业英文公司简介用此比较单调、重复,而国外企业公司简介用词则更加丰富、灵活;中国企业英文公司简介频繁使用"enterprise"这个单词,使用频率较高,而国外企业公司简介文本中则一次也没使用该词;单词"company"在两种公司简介文本中使用的具体语境也存在差异。

A website in English is of great importance to domestic companies for their development. Taking the wording related with“company”and“enterprise”as an example, a comparative study is conducted on the wording of company profiles in Eng-lish on the website of Chinese and foreign companies. Distinct differences can be found, shown as the following three points:the former tends to be monotonous and repeated, while the latter tends to be diverse and flexible;the word“enterprise”appears fre-quently in the former, while no appearance in the latter; the word“company”is placed in different contexts in the above two types of company profile texts in English.