云南省旅游景点门票翻译的“全球本土化”研究

Research on the Translation for Admission Tickets of Tourist Attractions in Yunnan Province from the Glocalization Perspective

旅游门票是特定旅游景点(区)的"名片",在旅游对外宣传中的作用日益明显。基于"全球本土化"视角,该文首选对旅游景点门票进行了界定,接着综述了国内相关研究文献,最后重点探究了云南境内旅游景点(区)门票的翻译情况。

The admission ticket is“the card”for a special scenic spot, and it plays an increasingly essential role in the tourism pub-licity of tourist attractions. Based on the“Glocalization”perspective, this paper first defines the tourist attractions tickets, then re-viewed the relevant research literature, finally focus on studying the ticket translation of tourist spots in Yunnan Province.