摘要
This paper analyzes Coca-Cola advertising under Fairclough’s three-dimensional framework in the hope that consumers can better understand ideology behind advertising discourse.It reveals that Coca-Cola Company tries to construct pop cultures in its advertising discourse,in order to get recognition from its consumers.In turn,it contributes to the construction of the pop culture among the younger generation.
This paper analyzes Coca-Cola advertising under Fairclough's three-dimensional framework in the hope that consumers can better understand ideology behind advertising discourse. It reveals that Coca-Cola Company tries to construct pop cultures in its advertising discourse, in order to get recognition from its consumers. In turn, it contributes to the construction of the pop culture among the younger generation.
出处
《海外英语》
2014年第22期234-236,共3页
Overseas English
