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Analysis of the Language Features of Advertising English

Analysis of the Language Features of Advertising English
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摘要 In this paper,the language features of advertising English are presented and analyzed from two aspects:the lexical usage and the rhetoric devices.I hope that these features of advertising English can be summarized roundly and let people know meanings and functions of advertising English clearly. In this paper, the language features of advertising English are presented and analyzed from two aspects:the lexical usage and the rhetoric devices. I hope that these features of advertising English can be summarized roundly and let people know mean?ings and functions of advertising English clearly.
作者 刘心宇
机构地区 陕西师范大学
出处 《海外英语》 2014年第24期239-240,共2页 Overseas English
关键词 ADVERTISING ENGLISH FEATURES LEXICAL USAGE rhetori advertising English features lexical usage rhetoric devices
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