期刊文献+

An Analysis of Cultural Values of Chinese and Foreign Cities' Publicity Videos

An Analysis of Cultural Values of Chinese and Foreign Cities' Publicity Videos
下载PDF
导出
摘要 The trend of globalization has a profound impact on the development of the whole world, and there are a lot of events held by several countries. The publicity videos have become a significant tool to disseminate connotation of the city and to attract people all over the world. At the same time, videos also show us different cultural values between China and foreign countries.To analyse different cultural values, the importance of intercultural communication will be deeply understood, and it will be helpful for promoting China's cultural soft power. The trend of globalization has a profound impact on the development of the whole world, and there are a lot of events held by several countries. The publicity videos have become a significant tool to disseminate connotation of the city and to attract people all over the world. At the same time, videos also show us different cultural values between China and foreign countries.To analyse different cultural values, the importance of intercultural communication will be deeply understood, and it will be helpful for promoting China's cultural soft power.
作者 单梦宸
机构地区 浙江中医药大学
出处 《海外英语》 2015年第6期157-158,共2页 Overseas English
关键词 CULTURAL VALUES PUBLICITY VIDEOS INTERCULTURAL communication soft power cultural values publicity videos intercultural communication soft power
  • 相关文献

参考文献8

  • 1都凌霄,孙晓韵,林升栋.中国电视广告中的文化价值观:基于横向与纵向的比较[J].新闻与传播研究,2012,19(3):42-51. 被引量:11
  • 2Confucius;Arthur Waley.The Analects,1998.
  • 3Davis L.Doing Culture: Cross-Cultural Communication in Action. Journal of Women s Health . 2001
  • 4Hall E. T,Hall M. R.Understanding Cultural Differences[].Journal of Women s Health.1990
  • 5Hofstede,Geert.Culture’s Consequences: International Differences in Work-Related Values,1980.
  • 6Kluckhohn F,Strodtbeck F.Variations in Value Orientations. Journal of Women s Health . 1961
  • 7Adler N.International Dimension of Organization Behavior. . 1996
  • 8Aulette,Judy Root.Changing Families. . 1994

二级参考文献4

共引文献28

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部