保税区背景下商务英语人才培养研究——以衡阳综合保税区为例

On the Training of Business English Talents under the Background of the Bonded Area——A Case Study of Hengyang Comprehensive Bonded Zone

保税区优惠的中转、通关、存储等条件能极大地促进保税区及腹地外向型经济的发展,而商务英语人才能够改善保税区及腹地的投资软环境,提高其知名度和美誉度。论文通过分析商务英语人才培与地方经济发展之关联,着重对保税区背景下商务英语人才培养予以研究,即高校商务人才的培养要基于市场需求、准确定位人才培养目标、科学设置课程体系、优化实践教学和拓展多元化的商务英语人才培养模式。

Such preferential policies as transit, customs clearance, storage in bonded area can greatly promote the development of the export-oriented economy in bonded area and its hinterland. Business English talents are beneficial to enhancing the soft envi?ronment for investment and improving its popularity and reputation. The thesis focuses on the training of business English talents in colleges and universities against the background of bonded area by analyzing the correlation of business English talents and lo?cal economic development. It is concluded that the cultivation of business English talents should accurately position the training target of business English talents, scientifically set curriculum system, optimize practice teaching and expand diversified training mode of business English talents on the basis of market needs.