视觉语法视角下的多模态语篇意义建构——以电视纪录片《美丽中国》的片头为例

Meaning Construction of Multimodal Discourses from the Perspective of Visual Grammar——A Case Study on TV Title Sequences in Wild China

纪录片记录真实生活,旨在传播思想文化,成为越来越受世人关注与喜爱的一种电视艺术形式。《美丽中国》是央视纪录片频道开播的首个节目,由中英历时三年联合打造。片头是其重要组成部分,具有较高的学术研究价值。纪录片片头的多模态语篇分析以Kress和Van Leeuwen的视觉语法为理论基础,从再现意义、互动意义和构图意义等三个方面对纪录片《美丽中国》的片头进行分析解读,阐释各种模态如何发挥其作用、共同实现纪录片片头语篇的意义建构,达到引起观众观看兴趣的目的。

Documentaries,as a TV art form record real life, spread culture and ideology, gaining more and more popularity among people from all over the world. Wild China, co-created by China and Britain for three years, is the first program broadcasted in CCTV documentary channel. The title sequence is such an important part in this TV documentary that it is of significant academ?ic value. The multimodal discourse analysis of the TV title sequences is mainly on the basis of Visual Grammar made by Kress and Van Leeuwen. Its title sequences in Wild China are analyzed from the perspective of representational meaning, interactive meaning and compositional meaning. Therefore, we can figure out how different modalities cooperate and realize meaning con?struction as well as succeed in drawing viewers’attention.