恭维语应答的跨文化语用失误成因及防范策略

Reasons and Strategies for Cross-cultural Pragmatic Failure in Compliment Response

以往对恭维语的研究多从说话人角度出发,对比中西恭维语的内容,而忽略了听话人的作用。本文基于跨文化语用失误的基本理论,从听话人的角度出发,对比中西方恭维语应答模式及其出现的语用失误,从文化价值、认知、语用策略三个方面深入分析其产生的原因,并据此提出相应的语用策略。

In previous studies,the research on compliments mainly focus on the contents comparison between Chinese and the Western language from the perspective of the speaker, and ignores the function of the hearer. This article, from the viewpoint of the hearer, compares compliment response models and pragmatic failures between Chinese and the Western world based on the basic theories of cross-cultural pragmatic failure, and analyses the possible reasons from three aspects of cultural value, cognition and pragmatic principle in-depth. At last, the author puts forward the corresponding pragmatic strategies for overcoming pragmat?ic failures.