消费主义文化下《简·爱》在中国的传播

The Communication of Jane Eyre under Consumerism Culture

英国著名小说《简·爱》自引入中国以来广受欢迎。在当今消费主义文化影响下,凭借高度发达的科技和网络,《简·爱》在我国的传播显露其阶段性差异。该文分析《简·爱》在当代中国的多种传播方式并总结其传播呈现的大众化、网络化和跨媒体化特征,力图为研究《简·爱》乃至世界经典文学提供可资借鉴的新角度。

The English novel Jane Eyre has enjoyed wide popularity since its introduction into China. Under the influence of con-sumerism culture and with the aid of highly developed technology and network, the communication of Jane Eyre has its specific fea-tures in different stages. This paper tries to analyze various communication means and summarizes its communication characteris-tics of popularity, Internet and cross-media, so as to provide a new angle for Jane Eyre and the world classic literature.